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Famine alert · East Africa: 8.4M people facing crisis food insecurity. Read the brief
About · Our Story

From a single kitchen to a global mission.

Hearts of Hope began in 2008 when Maya Okafor served 38 hot meals from her own kitchen during a school holiday. Today the Foundation is registered in Australia (ACNC, DGR endorsed 2025) and operates from a single Brisbane HQ, with a Central Asia field office on the growth roadmap. The kitchen is still part of the story.

Founding kitchen
2008
38 meals from a doorstep
ACNC + DGR
2025
Endorsed 11 April 2025
HQ
Brisbane
Bald Hills QLD
Pipeline
1+1
Brisbane HQ · Central Asia (planned)
The beginning

It started with one kitchen, one neighbourhood, one school holiday.

  • 2008

    38 meals from a doorstep on Adekunle Street.

    In August 2008, Maya Okafor a paediatric nurse working night shifts at a teaching hospital noticed that her young patients were being discharged into a school-holiday window with no school lunch programs running. The clinical chart said "stable, discharge home". The reality on the ward floor was that home meant a six-week stretch with one meal a day, and most of those kids would be back inside a fortnight. So she cooked. Thirty-eight meals on the first day, served from her doorstep on Adekunle Street, scribbled into a school exercise book she kept in her apron pocket. By the end of that holiday, three neighbours were cooking with her, the exercise book was nearly full, and a local rice wholesaler had started leaving sacks at the gate without being asked.

  • 2010

    Registered as a Nigerian NGO.

    By May 2010 the doorstep operation had served roughly 12,000 meals across three school holidays and was running weekly out of a borrowed church hall on Ikorodu Road. We incorporated as a Nigerian NGO with a five-person volunteer board, a single paid coordinator on a part-time stipend, and a constitution Maya drafted at her kitchen table over two long weekends. Our first published financial statement that year reported total receipts of $4,180, and we published it on a single sheet of A4 stuck to the church hall noticeboard. The Adekunle Street kitchen kept cooking on Saturdays and still does, every Saturday, sixteen years later.

  • 2013

    First international response Tacloban, Philippines.

    When Typhoon Haiyan made landfall in November 2013, we partnered with a local diocese in Tacloban to run emergency feeding sites for displaced families across three evacuation centres. We sent two staff and $48,000 raised in nine days from our donor list; the diocese provided the kitchens, the volunteers and the local credibility we did not have. Inside six weeks we had served 64,000 meals and learned the operating model that has shaped every international response since: the local partner leads, we resource. They know the streets, the politics, the suppliers and the people. Our job is to make their work bigger, faster and better-funded and then to leave when the response is done. We've kept the cooking. We've added the rest.

Maya in her kitchen · 2008
The arc

Eighteen years, six chapters.

A working timeline of how Hearts of Hope grew from a one-kitchen response into a multi-country foundation. Every milestone here is documented in our public Annual Reports.

2008 First 38 meals
2008 2010 · CHAPTER ONE

One kitchen, one street.

School-holiday meal program for Adekunle Street. 38 meals on day one, ~12,000 by the time we incorporated as a Nigerian NGO in May 2010.

2011 First clinic partnership
2011 2013 · CHAPTER TWO

Beyond the meal.

Partnered with two community clinics for nutrition tracking and basic paediatric care. First scholarship program (12 children, full primary tuition). First imported funding from diaspora donors.

2013 Tacloban response
2013 2016 · CHAPTER THREE

Going international.

First international emergency response Typhoon Haiyan, Philippines. Then Nepal earthquake (2015). Australian operations established and registered with ACNC; DGR endorsement granted on 11 April 2025.

2017 Audit-ready foundation
2017 2019 · CHAPTER FOUR

Building the spine.

The 100% policy was adopted publicly and embedded in the governance charter as a foundational rule. Direct disbursement to vetted partners under formal MOUs became the operating model.

2020 COVID food relief
2020 2022 · CHAPTER FIVE

The COVID years.

Distributed 2.4M emergency food kits across Mumbai, Quezon City and partner-country lockdowns through local delivery partners. First million-dollar single donor. A Central Asia field office is on the roadmap to support locally-led delivery in the region.

2024 TCG Vault launch
2023 TODAY · CHAPTER SIX

The TCG era & today.

The Pokémon Drops and TCG Vault community-funded fundraising channel launched. The East Africa famine response went into pipeline. Hearts of Hope Foundation registered with the ACNC and received DGR endorsement on 11 April 2025.

Field team · East Africa
What we believe

Three things have stayed the same since day one.

From day one, three principles have been written into our charter, taught in onboarding to every new hire and volunteer, and reviewed at every quarterly board meeting. If we ever drift from any of them, we expect our donors to call us on it loudly and publicly.

  • 01

    Children first.

    Every program decision is filtered through one question does this make a child's day better, faster, more reliably than the alternative? If the answer isn't a clear yes, the program doesn't ship. We've killed three otherwise promising initiatives in the last four years on exactly this test, and we'll kill more.

  • 02

    Local partners always.

    We do not show up in a country where we don't have a vetted local partner who has been there longer than us. They lead, we resource. Our role is to make their work bigger, faster, and better-funded never to replace them, parachute past them, or speak over them. Sixty-plus delivery partners, and the relationship is the same in every one.

  • 03

    Open books.

    Every dollar in, every dollar out, reconciled and published. Where it didn't work, we say so. Where it did, the receipts are on the page. Our financials are filed within 90 days of fiscal year-end and posted in full not summarised, not curated. The 100% policy is a contractual commitment, not a marketing line.

  • 04

    People over process.

    We will not let a policy block a child from being fed. Our crew leads have decision authority in the field, our country directors can deploy emergency funds inside an hour, and our board exists to remove obstacles, not generate them. Process serves the work, never the other way round.

  • 05

    Slow growth, deep roots.

    As a newly registered charity, we will say no to expansion that stretches our partner-vetting capacity past what we trust. Better to enter one country well than several countries poorly.

Maya wrote the first three of these on a kitchen napkin in 2009. The other two were added by the board after she passed, in language she'd already used a hundred times in staff briefings. Together they are the operating constitution of the Foundation, and they outrank every other priority including growth, including reputation, including donor preference. If you ever notice us trade them off for something else, write to the chair. We mean it.

Read the deeper version.

The full founding story, including Maya's own account of those first weeks, lives on her in-memoriam page. Our most recent Annual Report covers the operational arc end-to-end.